Designing Products for Tomorrow, Today

Here's something we think about: 80% of a product's lifetime emissions are determined at the design stage. That's a massive opportunity.

LoopForgeLab is a research initiative exploring how we can help product designers and engineers make sustainability the easy choice.

We're currently in customer discovery - having conversations with CAD, CAE, and PLM users to understand the real challenges in sustainable product design.

What We're Exploring

We believe sustainable design shouldn't require extra effort. Currently, tools and workflows make it hard for designers to consider circular economy principles like reparability and remanufacturing.

Understanding Pain Points

Mapping current design workflows to identify where sustainability considerations fall through the cracks.

R-Strategy Integration

Researching how circular economy strategies can integrate naturally into CAD/CAE/PLM workflows.

Intuitive Tools

Imagining design tools that make circular economy principles second nature for engineers.

Where We Are Today

We're a pre-venture lab in discovery mode

What this means:

  • Conducting interviews with product engineers and designers
  • Learning about real-world constraints and opportunities
  • Building toward solutions informed by actual user needs

We'd love to hear your perspective

1

Discovery

2

Design

3

Build

Meet Our Founders

LoopForgeLab was founded by three people passionate about making design more sustainable

Mouaz

Mouaz

A software engineer and an entrepreneur with 10 years building and scaling software products and leading engineering team in Berlin startups ecosystem. Driven by a long standing commitment to sustainability stemming by early research at the Technical University of Berlin on peer-to-peer energy trading in decentralised systems— drives his current focus on circular economy solutions for product design.

mouaz@loopforgelab.com
Olaf

Olaf

With over two decades in management consulting and leadership roles, Olaf specializes in turning sustainability ambitions into tangible business outcomes. He has worked with large corporate clients and agile production companies in energy, renewable energy and sustainability industry. By bridging economic and environmental priorities with a deep understanding of customer expectations, Olaf enables companies to develop innovations that are both commercially successful and environmentally responsible.

olaf@loopforgelab.com
René

René

René has over 5 years of experience in digital product development and digitalisation project management, he is a second-time startup founder and has a decade of great academically background and achievements. He has worked closely with engineers and product teams who struggle to balance performance, cost, and sustainability every day.

rene@loopforgelab.com

Collaborating With

We're fortunate to work alongside leading research and innovation organizations

Join the Conversation

Whether you're a designer frustrated with sustainability workflows, or simply curious about where this research leads, we'd love to connect.

Share Your Insights

Are you a product engineer or designer working with CAD, CAE, or PLM tools? We'd love to learn from your experience.

Schedule a Chat